A. FILM
B. PRESS
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. INTERACTIVE
H. CREATIVE USE OF MEDIA
I. PR-PROJECTS
J. MARKETING SERVICES PROJECTS
K. ADVERTISING CAMPAIGNS

E-08-01. Beliy Medved 'Anthem'

AgencyOgilvy & Mather Moscow
Creative headHolger Poeschl
Author of ideaVadim Noskov
ProductEfes Pilsener
DescriptionBeliy Medved beer occupies the territory of fishing, which is very popular Russian pastime, because men in general like to catch things: fame, money, girls... This TVC is the 'Anthem of the Fisherman', who lives in every man, shot in line with the restrictive Russian legislation on beer advertising, which amongst others does not allow to show humans or any other form of life.
Team membersGroup account director – Maria Starovoytova
Senior account manager – Svetlana Khramova
Creative director - Holger Poeschl
Senior Art director - Vadim Noskov
Creative Group Head/Copywriter - Alexander Merzlyakov