A. FILM
B. PRESS
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. INTERACTIVE
H. CREATIVE USE OF MEDIA
I. PR-PROJECTS
J. MARKETING SERVICES PROJECTS
K. ADVERTISING CAMPAIGNS
E-08-01. Beliy Medved 'Anthem'
Agency | Ogilvy & Mather Moscow |
Creative head | Holger Poeschl |
Author of idea | Vadim Noskov |
Product | Efes Pilsener |
Description | Beliy Medved beer occupies the territory of fishing, which is very popular Russian pastime, because men in general like to catch things: fame, money, girls... This TVC is the 'Anthem of the Fisherman', who lives in every man, shot in line with the restrictive Russian legislation on beer advertising, which amongst others does not allow to show humans or any other form of life. |
Team members | Group account director – Maria Starovoytova Senior account manager – Svetlana Khramova Creative director - Holger Poeschl Senior Art director - Vadim Noskov Creative Group Head/Copywriter - Alexander Merzlyakov |