A. FILM
B. PRESS
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. INTERACTIVE
H. CREATIVE USE OF MEDIA
I. PR-PROJECTS
J. MARKETING SERVICES PROJECTS
K. ADVERTISING CAMPAIGNS
E-08-05. Advice for drivers
Agency | VGNC digital video agency |
Creative head | Aleksey Sobolev, Misha Koroteev |
Author of idea | Misha Koroteev |
Product | Bridgestone Blizzak |
Description | Advice for drivers The task: to demonstrate the quality of Blizzak winter tires, and to show how drivers should act to avoid problems on the winter roads. The idea: main character - the tires, shooting location - ice arena, car driver - a professional racer and advice for drivers demonstration - "live animation". The animation was created "live": we glued the illustrations on board of the arena, the camera was griped to a car which was driving along the board with illustrations on it, the camera filmed illustrations that during the drive turned into a "frame animation." |
Team members | SPN Ogilvy - agency Misha Koroteev - director, DOP Aleksey Sobolev - director, DOP Boris Orlov - illustrator Anna Soboleva - executive producer Daria Rosyuk - producer Boris Petrenko - production manager |