A. FILM

B. PRESS

C. OUTDOOR

C-2. Soft drinks

C-3. Alcoholic and low alcoholic beverages

C-4. Goods and services for the home

C-5. Home furnishing & appliance

C-6. Audio, video equipment, electronics, office equipment

C-7. Health & Beauty

C-8. Fashion and other consumer goods

C-9. Vehicles and transport services, car

C-10. Tourism and travel, entertainment, culture and sport

C-11. Consumer & retail services

C-12. Communication products & services

C-13. Financial& Business services

C-14. Self promo of advertising agencies and media

C-15. Corporate & image-building ads

C-16. Social advertising and charity

C-17. Different types of non-standard advertising out of home

C-18. Digital outdoor (interactive posters, etc)

D. RADIO

D-1. Food & Beverage

D-2. Manufactured goods

D-4. Self promo of advertising agencies and media

D-5. Social advertising and charity

DC-1. Copywriting, art writer

DC-2. Music and sound design

DC-3. Actor (announcer) work

E. FILM CRAFT

E-1. Production

E-5. Copywriting

E-6. Music and sound design

E-7. Special effects and computer graphics

E-9. Acting / Dialogue or monologue

F. DESIGN

F-1. Corporate Identity

F-3. Posters and billboards

F-4. Postcard, brochure, booklet

F-5. Multipage publications

F-6. Illustration, including magazine cover

F-7. DM-materials and original business gifts

F-8. Packaging Design

F-9. Design in an urban environment, design of stands and interiors

F-10. POS-design and materials

F-11. Design websites and banners

G. INTERACTIVE

G-1. Commercial sites

G-2. Non-profit Internet projects

G-4. Online Campaign

G-5. Viral campaign

G-6. Other interactive communication tools

G-7. Interactive craft: design

G-8. Interactive craft: copywriting

G-9. Interactive craft: video/audio

H. CREATIVE USE OF MEDIA

H-1. Media solution for TV, radio, cinema

H-2. Media solution for print media, transportation, outdoor advertising

H-3. Digital media solution

H-4. Special events, sponsorships, promotions

H-5. Non-traditional and ambient media

H-6. An integrated media campaign

I. PR-PROJECTS

I-1. Marketing PR

I-2. Corporate PR

I-3. Social and Political PR

I-4. Digital PR

I-5. Non-traditional PR-projects

I-6. Crisis PR-projects

J. MARKETING SERVICES PROJECTS

J-1. Promotional campaign

J-2. Event Marketing

J-3. Internal/corporate events

J-4. DM-communication

J-5. Integrated campaigns with the use of marketing services

K. ADVERTISING CAMPAIGNS

K-1. Complex advertising campaigns and programs

K-2. Advertising series

E-10-02. Not for Adults


Agency	BBDO Russia Group
Creative head	Adrian Ely
Author of idea	Daria Artamonova and Raluca Stroe
Product	Flavored Milk
Description	This commercial is based on the insight that mothers always try everything themselves before giving it to babies. FrutoNyanya Milk Chocolate for babies is so tasty that it’s hard to resist, even for adults.
Team members	CO LTD “PROGRESS”: Svetlana Kubata - marketing director (Маркетинговый директор – Светлана Кубата) Dina Rakhman - head of brand management (Руководитель бренд-направления – Дина Рахман) Olga Sizova - marketing communications manager (Менеджер по маретинговым коммуникациям – Ольга Сизова) BBDO Adrian Ely – creative director (Креативный директор – Эдриан Эли) Natalia Tsyganova - managing director (Наталья Цыганова - Управляющий директор ) Raluca Stroe - senior art director (Старший арт-директор - Ралука Строе) Daria Artamonova - copywriter (Копирайтер – Андрей Ярынич) Julia Basova – producer (Продюсер – Юлия Басова) PRODUCTION HOUSE BAZELEVS Scott Corbett – director (Режисер – Скотт Корбетт) Svetlana Lyashkevich – producer (Продюсер – Светлана Ляшкевия)

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