A. FILM
B. PRESS
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. INTERACTIVE
H. CREATIVE USE OF MEDIA
I. PR-PROJECTS
J. MARKETING SERVICES PROJECTS
K. ADVERTISING CAMPAIGNS

E-10-05. Nightmare

AgencySaatchi & Saatchi Russia
Creative headStuart Robinson
Author of ideaTheodor Sandu, Dmitry Vtulkin, Dmitry Semenov
ProductVibrocil
DescriptionKids blocked nose is a big stress for parents: sleepless nights, poor health and even a baby's quiet breath, for tired moms, late at night, it may sound really scary. In order to communicate Vibrocil's efficacy for small children, we've wrapped our execution's idea around this insight and created an surprising and compelling "horror" TVC.
Team membersCreative Director - Stuart Robinson
Group Creative Head - Theodor Sandu
Art Director - Dmitry Vtulkin
Copywriter - Dmitry Semenov
Producer - Tatyana Rebrova
Account Director - Maxim Kouznichenkov
Account Manager - Alexandra Ivanova
Production - Fibr Film
Director - Eric Steinman