A. FILM

B. PRESS

C. OUTDOOR

C-2. Soft drinks

C-3. Alcoholic and low alcoholic beverages

C-4. Goods and services for the home

C-5. Home furnishing & appliance

C-6. Audio, video equipment, electronics, office equipment

C-7. Health & Beauty

C-8. Fashion and other consumer goods

C-9. Vehicles and transport services, car

C-10. Tourism and travel, entertainment, culture and sport

C-11. Consumer & retail services

C-12. Communication products & services

C-13. Financial& Business services

C-14. Self promo of advertising agencies and media

C-15. Corporate & image-building ads

C-16. Social advertising and charity

C-17. Different types of non-standard advertising out of home

C-18. Digital outdoor (interactive posters, etc)

D. RADIO

D-1. Food & Beverage

D-2. Manufactured goods

D-4. Self promo of advertising agencies and media

D-5. Social advertising and charity

DC-1. Copywriting, art writer

DC-2. Music and sound design

DC-3. Actor (announcer) work

E. FILM CRAFT

E-1. Production

E-5. Copywriting

E-6. Music and sound design

E-7. Special effects and computer graphics

E-9. Acting / Dialogue or monologue

F. DESIGN

F-1. Corporate Identity

F-3. Posters and billboards

F-4. Postcard, brochure, booklet

F-5. Multipage publications

F-6. Illustration, including magazine cover

F-7. DM-materials and original business gifts

F-8. Packaging Design

F-9. Design in an urban environment, design of stands and interiors

F-10. POS-design and materials

F-11. Design websites and banners

G. INTERACTIVE

G-1. Commercial sites

G-2. Non-profit Internet projects

G-4. Online Campaign

G-5. Viral campaign

G-6. Other interactive communication tools

G-7. Interactive craft: design

G-8. Interactive craft: copywriting

G-9. Interactive craft: video/audio

H. CREATIVE USE OF MEDIA

H-1. Media solution for TV, radio, cinema

H-2. Media solution for print media, transportation, outdoor advertising

H-3. Digital media solution

H-4. Special events, sponsorships, promotions

H-5. Non-traditional and ambient media

H-6. An integrated media campaign

I. PR-PROJECTS

I-1. Marketing PR

I-2. Corporate PR

I-3. Social and Political PR

I-4. Digital PR

I-5. Non-traditional PR-projects

I-6. Crisis PR-projects

J. MARKETING SERVICES PROJECTS

J-1. Promotional campaign

J-2. Event Marketing

J-3. Internal/corporate events

J-4. DM-communication

J-5. Integrated campaigns with the use of marketing services

K. ADVERTISING CAMPAIGNS

K-1. Complex advertising campaigns and programs

K-2. Advertising series

E-10-07. French Fries Story


Agency	DDB Ukraine
Creative head	Vladislav Kunets
Author of idea	Eugene Gryaznov, Vladislav Kunets
Product	French Fries
Description	Once upon a time a French fries lover meets a fish. A fish wants his last potato but the guy refuses to share. After thinking over the hero returns to the fish to witness an unexpected twist of the potato drama.
Team members	DDB Ukraine Creative group head / Art Director – Vladislav Kunets Copywriter – Eugene Gryaznov Strategic Planning Director – Yuliya Yashina Account Director – Anna Zaytseva?Senior Account Manager – Ekaterina Reznikova McDonald’s Ukraine Marketing Director – Sergii Bratusov Marketing Manager – Yuliya Badritdinova Senior Marketing consultant – Olga Vasylieva Production Production companies – ESSE HOUSE Production, Sur-Film Production & Services S.L. Executive Producers – Vitaliy Sheremetiev, Andreas Wentz Producers – Tamara Holub, Laura Montero Diez Director – Ivan Sautkin DoP – Yuriy Barsuk, Jann Doeppert Actor – Matthieu Frasse-Perange Art Directors – Anna Tavlinskaya, Nacho Guerrero Wardrobe Stylists – Antonina Belinska, Elisa de Andres Food Stylists – Sophiya Gukaylo, Paloma Hernandes Editor – Yuriy Kovtun Colorist – Philipp Orgassa, ARRI Film & TV Composer, Sound Producer, SFX – Igor Melnitchuck, Pavel Khrahmalev, "GAD RECORDS" Lyrics – Kateryna Babkina Vocal – Nataliya Potapenko Visual effects - Terminal FX VFX Supervisor - Roman Bazyuchenko Post Production Producer - Anna Viktorova

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