A. FILM
B. PRESS
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. INTERACTIVE
H. CREATIVE USE OF MEDIA
I. PR-PROJECTS
J. MARKETING SERVICES PROJECTS
K. ADVERTISING CAMPAIGNS
F-01-21. Honest festival of advertising
| Agency | Paradox Box |
| Creative head | Ilshat Baiburin |
| Author of idea | Ilshat Baiburin |
| Product | Advertising festival |
| Description | This year, one of the most promising and ambitious young charismatic festivals, called "Honest Advertising Festival" and which takes place in Yekaterinburg, has acquired a new name - "Garlic". It happened with the light hand of Vlad Churkin studio Neft Creative Community, who voiced the idea at the last festival. This thought occurred to many of the soul, the name has disappeared pathos and irony appeared. Liked the idea to us and we decided to support it conceptually and graphically.As a sign of the festival used the stylized image of a head of garlic, "from the front", resembling a flower at the same time. Number of segments equal to the number of letters in the name, and the strict monochrome solution allows the sign embedded in any range of colors. Rigor sign solutions, we decided to balance the "live" and emotional calligraphy, deliberately walking away from any images and illustrations were. The theme for calligraphy began making statements iconic industry people involved in the festival this year, we were asked to express their thoughts, which would turns of phrase, "fair", "honest", "word of honor" and the like. Thoughts concerning the profession and life, must have been the most outspoken. Let's see what happens. |
| Team members | Creative Directors: Ilshat Baiburin Lena Osadova Copywriters: Arina Avdeev, Peter Banks, Denis Bashev, Roma, Dick, Michael Elagin Erken Kagarov, Andrew Kozhanov Oleg Lapshin, Vasily Lebedev, Xenia Lukicheva, Dmitry Makarov, Anna Mukhina, Alexander Parkhomenko Maxim Ponomarev, Eugene Primachenko, Denis Raudsepp, Leonid Slavin, Andrew Cockroaches, Andrey Ushakov Fedoseyev Vladimir Cherepanov, Kirill Chistyakov Art Director: Ilshat Baiburin Designer Ilshat Baiburin Calligraphy solutions: Peter Banks, Timur Syundyukov, Vladimir Fedoseyev |
