A. FILM
B. PRESS
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. INTERACTIVE
H. CREATIVE USE OF MEDIA
I. PR-PROJECTS
J. MARKETING SERVICES PROJECTS
K. ADVERTISING CAMPAIGNS

F-01-42. Identity for ARTEMOV ARTEL

AgencyARTEMOV ARTEL
Creative headSergii Artemov, Gera Artemova
Author of ideaSergii Artemov
ProductARTEMOV ARTEL design studio
DescriptionTASK
The task is to create logo for design studio specializing in branding, art direction, creativity and graphic design. Logo should express emotional connection to the creative process and should be relevant to studio's specialization. Graphical solution should be simple yet memorable (black & white color scheme preferable).
SOLUTION
Design always begins with a pencil sketch. Hand-drawn draft is the starting point for any work and is the first and most important step of idea's visualization. This "first sketch" is the core idea of the logo.
Graphical solution resembles letter "A" - the symbol of the beginning and the first letter of studio's name. Stylized wings symbolize the creative inspiration.
"First sketch" idea was continued in studio's business cards, one side of which contains only logo and looks like hand-drawn draft.
Team membersSergii Artemov, designer