A. FILM
B. PRESS
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. INTERACTIVE
H. CREATIVE USE OF MEDIA
I. PR-PROJECTS
J. MARKETING SERVICES PROJECTS
K. ADVERTISING CAMPAIGNS
F-01-74. RiNet
Agency | Plenum |
Creative head | Egor Myznik |
Author of idea | Plenum |
Product | Internet provider |
Description | RiNet is one of the oldest Moscow providers. The business peculiarity consists in the fact that the company doesn’t aspire to become a global telecom-provider: instead, RiNet has focused on maximum high quality service of the current clients, cultivating the status of a local “neighbourly” provider and being pride of it. The graphic solution, proposed by the agency, perfectly reflects this strategy of the company – attentive attitude and a really individual approach to each subscriber. The unconventional embodiment of the brand-character is quite noticeable in the sphere saturated with technologic images, and a flexible and resource style may be easily promoted and developed in communications. |
Team members | Brand Consultant Tatyana Kharitonova. Brand Analyser Katerina Palshina. Art Director Egor Myznik. Designers Marianna Katina, Elena Ledkova. Project Manager Pavel Nesterenko Copywriter - Roman Urban |