A. FILM
B. PRESS
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. INTERACTIVE
H. CREATIVE USE OF MEDIA
I. PR-PROJECTS
J. MARKETING SERVICES PROJECTS
K. ADVERTISING CAMPAIGNS
F-01-81. Wexler
| Agency | Depot WPF |
| Creative head | Alexey Andreev |
| Author of idea | Alexandr Zagorsky |
| Product | Wexler digital electronics |
| Description | IDEA: People no longer buy things to satisfy their daily needs. They buy things to make a statement. They want to reveal their character and values buying jeans, glasses, watches and, of course, gadgets. Wexler is one of the leading Russian digital electronics and computers producers. We tried to create an identity that would allow today’s demonstrators and innovators to accentuate their individuality buying Wexler’s products. The identity is bright but simple, trendy but a bit retro. And the “eye-like” logo is the sign of the closest attention or may be it’s about “the big brother that’s watching you”… RESULTS: IDC international analytical agency published the results of the Russian e-books market research in the third quarter of 2012, according to which WEXLER is considered the largest producer of electronic readers on the Russian market. |
| Team members | Art director: Alexandr Zagorsky Designers: Alexandr Zagorsky, Ekaterina Leontyeva Copywriter: Anastasia Tretyakova Account managers: Luba Alpatova, Anastasia Razumova, Anna Kulysova |
