A. FILM
B. PRESS
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. INTERACTIVE
H. CREATIVE USE OF MEDIA
I. PR-PROJECTS
J. MARKETING SERVICES PROJECTS
K. ADVERTISING CAMPAIGNS
F-01-86. Special Economic Zones
Agency | Depot WPF |
Creative head | Alexey Andreev |
Author of idea | Lyudmila Galchenko |
Product | national project aimed at regional economy development |
Description | Special economic zones (RUSSEZ) is a large national project aimed at regional economy development. It’s objective is to attract direct Russian and foreign investments to various economic sectors. It was utterly important for us to find style elements which would allow to differentiate various types of economic zones and at the same time would create their consolidated image - active, open, technological and innovative, going forward. As a result the basis of the identity is the animated logo with polymorphous differentiation of four directions of RUSSEZ activities: Logistics (blue), Industry (red and orange), Technologies (violet) and Tourism (green and yellow). |
Team members | Art director: Ludmila Galchenko Account manager: Anastasia Tretyakova |