A. FILM
B. PRESS
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. INTERACTIVE
H. CREATIVE USE OF MEDIA
I. PR-PROJECTS
J. MARKETING SERVICES PROJECTS
K. ADVERTISING CAMPAIGNS

F-02-17. The motion depends on You. ELF calendar

AgencyStudio DEZA
Creative headAlexander Suvorov
Author of ideaIrina Schmidt
Product ELF trademarks of engine oils
DescriptionFor a car, as well as for a person, motion is life. Standard engine oil allows the motor to run. And with the ELF oil You get more: full potential of the car is revealed. Such concepts as the motion, speed and driving pleasure depend only on person now.
The calendar got the name «Motion depends on You». It looks like pictures of moving cars are applied at matt black background. By means of active movement of a pencil through the drawing the car gets the volume and the character.
Idea is supported in the copyline of each page of the calendar.
Team membersArt-director: Irina Schmidt
Design: Irina Schmidt, Julia Belova
Copywriting: Mikhail Rakov
Production manager: Natalya Yadrikhinskaya
Project manager: Alexander Petrosyan