A. FILM
B. PRESS
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. INTERACTIVE
H. CREATIVE USE OF MEDIA
I. PR-PROJECTS
J. MARKETING SERVICES PROJECTS
K. ADVERTISING CAMPAIGNS

F-03-04. Little Amsterdam Poster

AgencyRed Keds
Creative headRodion Arseniev
Author of ideaNikita Vasilevsky
ProductAmstel Premium Pilsener beer
DescriptionThe poster for Little Amsterdam.

Little Amsterdam is a project connecting digital and HoReCa spheres. In order to make this connection, Red Keds creative agency used RFID technology and social media. A Facebook group was launched, RFID terminals were placed in partner bars and agreements were made to provide free beer to project participants.

A poster hanging in bars and talks about the promotion. The task of the designer: to tell not only about the promotion, but also create the atmosphere of an old Dutch town, saying, through illustrations, that Amstel Premium Pilsener beer is a drink with history and tradition.
Team membersArt directors: Boris Kuznetsov, Rodion Arseniev
Designers: Nikita Vasilevsky, Alexey Kozhevnikov
Copywriters: Eugene Belousov, Denis Bykov