A. FILM
B. PRESS
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. INTERACTIVE
H. CREATIVE USE OF MEDIA
I. PR-PROJECTS
J. MARKETING SERVICES PROJECTS
K. ADVERTISING CAMPAIGNS
F-06-20. Generation Y
| Agency | PROVID, Talan Group, Scholz & Friends Kyiv, Publicis Visage |
| Creative head | Alexandr Sanchenko |
| Author of idea | PROVID, Talan Group, Scholz & Friends Kyiv, Publicis Visage |
| Product | Marketing Media Review |
| Description | In 2012 the first Marketing Media Review edition, the magazine for marketing, advertising and media professionals, was dedicated to Generation Y. We created illustrations for 5 types of Generations Y representatives. For cover we took group image of all 5 types: • The first type is intellectuals, hipsters/bloggers • The second type is representatives of middle managers • The third type is young men • The fourth type is young home makers • The fifth type is young representatives of mass market |
| Team members | Alexandr Sanchenko, designer, PROVID Kirill Chichkan, creative director, PROVID Sergey Zinoview, creative director, PROVID Mikhail Krivorouk, creative director, Scholz & Friends Kyiv Maxim Boritko, creative director, Talan Group Olesya Drashkaba, creative director, Publicis Visage Julia Rukavitsyna, creative director, Perekhid Publishing House Elena Molodtsova, Senior Digital Account Manager, Liquid7 Digital Content House |
