F-07-04. Self promo. A New Year present – "Tablecloth"

Agency	"Yasno" advertising agency
Creative head	Taras Lozhenko
Author of idea	Taras Lozhenko
Product	Souvenir
Description	As a New Year present for our clients and partners we produced not just a common “office shelf” souvenir, but a truly useful element of the New Year table – a tablecloth. There is almost everything one needs for a tea-drinking party on our tablecloth – cutlery, cups with tea, kitchen herbs and even a sliced cake that reminds of “Yasno” logo shape – a bat. Our symbol conceptually shows our attitude towards work. Advertising cynically hammers information into the audience heads and we prefer to do it as aesthetically as possible. All the things on the tablecloth are shown realistically with a light stylization. VIP presents have personal dedications.
Team members	Creative Director: Taras Lozhenko Head of Group: Lina Degtiarova Аrt Director: Maxim Chernyaev Client Service Director: Yana Tereschenko Сopywriter: Anna Rozina

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