
Agency	Salmon
Creative head	Daria Herasimenka
Author of idea	Daria Herasimenka
Product	Salmon
Description	March 8this a unique day. All men scurry around the city with armfuls of flowers, clean up, cook, buy gifts, say millions of nice words to a delicate half of mankind. But there’s one problem! This day happens just once a year. But women deserve better. Idea To create an unconventional present that will let women enjoy March 8th365 days a year! Solution By efforts of 7 copywriters we created a fundamental work that serves to satisfy women and then we converted it into a set of cards. 365 unique tasks that can turn the year of each lady into the endless March 8th. It works simple. Pull the card out of the box, give it to your man and wait. The wish will be performed. And so on and so forth – all year round! But the men also have a chance for a payback: our creative set contains jokers and flip-floppers as well. To add some intrigue we put in cards-challenges: “Today you are a goldfish. Pull 3 more cards!”. Results We’ve got a very positive emotional feedback not only from women, but also from their soulmates. No wonder, you don’t need to twist your brain anymore, thinking of how to satisfy her. Just pick a card and go for it! The flow of creative briefs from our women clients has noticeably increased. Many of them are accompanied by the phrase: “Do something like this, like you can”. Text on the box Endless March 8th 365 hints, or how to make March 8th endless. Instruction inside the box: Every morning pull without looking a random card from the set and hand it to your beloved man. And let him perform the task! If for any reason your man cannot do this or if the task is already performed replace the card with two new ones. Some cards: Prove seriousness of your intentions – make a salad that contains more than 3 ingredients. Carve your initials on a tree. Ficus on your windowsill will also do. Be original – read her a sonnet by Shakespeare in the original. Be sturdy. Carry her in your arms all day. Rent a paintball room just for two of you: let her kill you beautifully. Suggest her a joint shopping. Try on everything that she gives you. A bath full of champagne. Just 500 bottles and tons of happiness! Promise to buy her a yacht. No doubt, women love with ears. Prepare for a difficult task. Try to buy everything that’s on the list without calling her. Put your stuff in the closet. The card is valid for one year. Say that you love her in Abkhazian: “Sara bara bziya bzoi”. Invite her to swim wit dolphins. Slippery brings together! Be a true gentleman. Wear a bow-tie all day. A bow-tie and nothing else. Fix a mirror above your bed. A good incitement to be more masterful. Today you are a plumber. Change pipes. Spun taps. Fulfill all her wishes. Take her to carnival in Rio. Cannot afford? Arrange this magnificent event at home. Figure out, finally, where’s this G-spot! Be patient – let her give your eyebrows a perfect shape. Buy a carrot and go make a snowman together! No snow? Then make a dirtman! Today you and only you are busy with kids. Don’t have kids yet? Pull 3 more cards! Today you are a goldfish. Pull 3 more cards. Today you are the Hercules! 13 more cards will help you. Trump card: today you're in charge! She pulls the card. Skip the move: today you can relax! Deja vu card: repeat your yeasterday's feat!
Team members	Copywriters: Daria Loban, Aleksandr Nikitin, Andrei Makaenok, Vitaly Lots Designer: Aleksei Limonov Production-manager: Olga Gladkaya

← previous next →

← back to the category