A. FILM
B. PRESS
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. INTERACTIVE
H. CREATIVE USE OF MEDIA
I. PR-PROJECTS
J. MARKETING SERVICES PROJECTS
K. ADVERTISING CAMPAIGNS

F-07-18. The one for the road

AgencyGreat Advertising Group
Creative headAndrey Mordovcev
Author of ideaAndrey Mordovcev
ProductSelf-promotion
DescriptionSince ancient Rome times and until 2012 foot bindings were an obligatory attribute of warriors going on a long trip. In 2013 with the cancellation in Russian Army foot bindings finished their centuries-old march around the planet. For the celebration of the Motherland Defender Day on February 23 we prepared a present for real men — a set of Vodka bottle and a pair of foot bindings, which can help to pass the difficult way of warrior.
Team membersAndrey Mordovcev, Alisa Florizelle