A. FILM
B. PRESS
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. INTERACTIVE
H. CREATIVE USE OF MEDIA
I. PR-PROJECTS
J. MARKETING SERVICES PROJECTS
K. ADVERTISING CAMPAIGNS
F-08-20. Fisherman
| Agency | Good Media |
| Creative head | Igor Mitin |
| Author of idea | Igor Mitin |
| Product | Rubber boots |
| Description | Brief Distinguish the brand on the shelf among competitors and to attract the consumers’ attention. Emphasize the features of the product. Idea Everybody is aware of boots primary function - protection from water. However, there are many advantages that are not obvious at the first glance and consumer might not be aware of. «Fisherman» boots are able to protect the wearer from a wide range of dangers: environmental debris, biological threats, natural, chemical and electrical hazards. Probably the best way to communicate protective functions of the boots would be using the example of underwater creatures. The package itself is designed as a mini-stand and works as an eye catcher. An illusion of boots immersed in water draws attention focus consumer’s attention to all protective properties of the “Fisherman” boots. Results Though "Fisherman" is new on the fishing gear market, the brand has quickly become known among fishermen. Non-standard quality packaging attracted attention of the consumers and created positive image of the brand, clearly explaining the advantages of the boots. Store owners, initially cautious towards another boots brand, have also been happy with the sales growth and consumer satisfaction. |
| Team members | Creative director:Igor Mitin Copywriter:Igor Mitin Art director:Berik Yergaliyev, Rustam Gareyev Designer:Farhat Omirbaev, Darina Baimukhanova, Andrey Serduk Account Director:Renat Abdrakhmanov Account Manager: Diana Saibekova |
