A. FILM
B. PRESS
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. INTERACTIVE
H. CREATIVE USE OF MEDIA
I. PR-PROJECTS
J. MARKETING SERVICES PROJECTS
K. ADVERTISING CAMPAIGNS
F-08-23. De'Nastia bedclothes
Agency | PUNK YOU BRANDS |
Creative head | Ildar Shale |
Author of idea | Ildar Shale |
Product | DeNastia bedclothes |
Description | Problem: When choosing the bedclothes, there is often a problem, that the pattern and colors, depicted on the packaging, does not quite match what is inside. Solution: We have developed a design package that solves this problem! We made a bedclothes package, in which the bedclothes is used as a part of package design. In transparent window we can see the bedclothes' texture and material. Characters, sleeping in their beds, are covered with real bedclothes, which is in the box. (text on package: Bedclothes for lovely couple / for sweet girls / for mommy yammy / for happy family / for happy family |
Team members | Creative director: Ildar Shale Designer: Anjelica Ufimskaya |