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F-08-23. De'Nastia bedclothes

AgencyPUNK YOU BRANDS
Creative headIldar Shale
Author of ideaIldar Shale
ProductDeNastia bedclothes
DescriptionProblem:
When choosing the bedclothes, there is often a problem, that the pattern and colors, depicted on the packaging, does not quite match what is inside.

Solution:
We have developed a design package that solves this problem! We made a bedclothes package, in which the bedclothes is used as a part of package design. In transparent window we can see the bedclothes' texture and material. Characters, sleeping in their beds, are covered with real bedclothes, which is in the box.

(text on package: Bedclothes for lovely couple / for sweet girls / for mommy yammy / for happy family / for happy family
Team membersCreative director: Ildar Shale
Designer: Anjelica Ufimskaya