A. FILM
B. PRESS
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. INTERACTIVE
H. CREATIVE USE OF MEDIA
I. PR-PROJECTS
J. MARKETING SERVICES PROJECTS
K. ADVERTISING CAMPAIGNS
F-08-47. Jemanny
Agency | Depot WPF |
Creative head | Alexey Fadeev |
Author of idea | Alexey Fadeev |
Product | Jemanny toffees |
Description | At the moment people are craving for lightness, positive and self-irony. That is why nowadays cartoons are becoming so popular among grown-ups. Besides, an increasing number of young and active people turn shopping into a game. Being involved in this game, they strive to express themselves, to share their values with the outside world, thus forming the trend of demonstrative consumption. Jemanny is a light and positive brand created in minimalistic graphic style of “Hello Kitty” and “Happy tree friends” cartoons – cute and ironic at the same time. New toffee brand attracts attention on the store shelf. |
Team members | Designer: Julia Zhdanova Account manager: Anastasia Razumova |