
Agency	Red Keds
Creative head	Oleg Zilberg
Author of idea	Oleg Zilberg
Product	Red Keds
Description	An installation at the Central House of Artists, as an exhibition of "Design and Advertising." Participation in exhibitions and the creation of non-profit projects: a type of PR-activity from the Red Keds team. Create sophisticated, striking projects using innovative technologies — demonstration of the level and technological expertise of the agency. Description of the installation: The installation plunges man into an empty space, which symbolizes chaos, instability and volatility of the modern information world. The visitor is in the room, surrounded by glowing lines that resemble a mountain landscape. The outlines of the landscape are constantly changing: lines flicker, break, and are interrupted by sudden bursts. The visitor himself becomes part of the installation: the lines of the landscape become his electronic projection: the outlines of the figures from flickering lines, similar to the landscape, and a bright spot of light, symbolizing the heart. The projection follows every movement of the visitor, flutters, turning into a chaotic set of lines. The only thing that remains stationary: the glow of the heart. The installation visualizes two different rhythms of human life. A global data pulse affects the world around us, and makes it change. This external pulse affects the person, subordinating itself to his image, his behavior, feelings. But in man there is something that can always remain constant: something inside him, the human condition, his personality, and importantly, the pulse of his heart. Technical specifications 5 projectors, 2 computers, 3 Kinect, set of speakers Two weeks of preperation, C++ and Open GL technology. All the complexity of preparation and interest was in the use of Kinect.
Team members	Concept art direktoring, producing Oleg Zilberg Programming, technical support: Mikhail Grigoryev Produced by Ilya Ryzhkov Installation of equipment: Ivan Brylev, Ilya Ryzhkov Poster Design: Rodion Arsenyev, Ilya Sizov

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