A. FILM
B. PRESS
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. INTERACTIVE
H. CREATIVE USE OF MEDIA
I. PR-PROJECTS
J. MARKETING SERVICES PROJECTS
K. ADVERTISING CAMPAIGNS

G-01-01. Car vs Piano

AgencyBBDO Russia Group
Creative headLuis Tauffer / Andres Vergara
Author of ideaIlya Andreyev
ProductCar Insurance
DescriptionTo prove how unpredictable accidents are, a 350 KG grand piano was suspended from nine ropes above a car in a Moscow garage for seven days. Twice a day an unforseen daily event could result into one rope being cut. For example: if the temperature in Moscow rose to +21C one rope could be cut. If FC Barcelona advanced to the Champions League Final that same week, another rope would be cut. A growing number of intrigued visitors, eagerly waited for the next rope to be cut-or not through a live broadcast 24/7 on carvspiano.ru
To intensify their involvement we also added a live twitter-feed, projecting all their messages instantly on the wall behind the car. We also added a counter, reminding everyone the time left for the next rope to be cut, making sure they wouldn’t miss the dramatic moment. On the 6th day the piano fell down on the car and proving that even if we couldn’t save the world from falling pianos we did make more drivers consider buying our intouch ”no fault” car insurance.
Team membersLuis Tauffer - Creative Director
Andres Vergara - Creative Director
Luis Tauffer - Art Director
Andres Vergara - Art Director
Lucas Zaiden - Art Director
Cloves Menezes - Art Director
Polina Zabrodskaya - Copywriter
Ilya Andreyev - Digital Creative
Ekaterina Smygina - Digital Director
Igor Kholopov - Project Manager
Alena Aleksandrova - Digital Manager
Valery Gorohov - Producer

Maria Yakushina - Park Production Producer
Andrey Grishin - Park Production Production manager
Dmitriy Dobuzhinsky - Park Production General producer
Evgeny Borisov - INDEE Interactive Digital Director
Alexey Zinchenko - INDEE Interactive Digital Producer
Artiom Gelvez Kostenko - Photographer
Music Production House: Goudron Music Factory
Sound Studio: CM Records