A. FILM
B. PRESS
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. INTERACTIVE
H. CREATIVE USE OF MEDIA
I. PR-PROJECTS
J. MARKETING SERVICES PROJECTS
K. ADVERTISING CAMPAIGNS
G-01-02. Baranzhar
| Agency | KIAN branding agency |
| Creative head | Kirill Konstantinov |
| Author of idea | Kirill Konstantinov |
| Product | Teahouse Baranzhar |
| Description | Teahouse has traditionally been the center of life of any eastern city. This is a place where people gather to discuss the latest news and to chat with friends. The great creative team of KIAN branding agency, which includes leading marketers, architects, artists and designers has been working on creating of retail-brand of teahouse Baranzhar for three months. The deep cultural research was conducted. As a result, the authentic eastern teahouse was translated to a new format, which is close and clear to modern Europeans. KIAN branding agency has developed not only the name and position of the restaurant, but made a comprehensive visual solution, from the teahouse interior to the set of promotional materials, including the delicious and friendly menu and convenient site for delivery: arba.baranjar.ru. The whole complex of ideas found it expression in a warm and friendly identity, which combines the variety of pattern colors, lots of hand-made graphics and "warm" textures of natural materials. |
| Team members | Andrew Kalashnikov, Art-director |
