
Agency	Adwatch Isobar
Creative head	Maxim Bobrov
Author of idea	Sergey Leskov, Alexey Fedorov
Product	Danissimo quark
Description	Danissimo is a light quark with various flavors. Tasks • To tell about the lightness of the Danissimo quark • To create an evening consumption moment • To differentiate the product from heavy desserts Audience Our audience is women aged 18-35 from all over Russia. Students, housewives, office workers. They all share one thing in common – the desire to come home in the evening and rest from the daily rush, calmly and without being bothered. Idea Danissimo is a pleasure that you can afford even after 6 p.m.! The quark is so light that you can eat it in the evening without being afraid for your figure. So what does our target audience do in the evening? • Goes on a date? • Chats with friends? • Does household chores? And maybe just watches a favourite movie? Indeed, what can be nicer than spending an evening watching a favourite movie? Especially, if you got something yum-yum. The Danissimo Cinema Hall We have created a virtual cinema hall for our women. Here they can watch the best romantic and “light” movies, which we have chosen specially for them. Delivery We have organized free Danissimo delivery just before the movie. Every day the first 50 users could order the quark with home delivery! Home page Once on the promo website, the user could immediately switch to movies or order the quark delivery. The Danissimo Cinema Hall We offered users a variety of movies divided into categories, each of which had its own Danissimo flavour. Quark delivery Every day the first 50 users could order a set of Danissimo quark just before the movie. Movie contest We all have our favourite movies, which we know very much about and remember every detail. We have offered our cinema spectators to check their knowledge of the movies and answer the questions concerning our movies to get prizes from Danissimo. Results • 404 198 unique users • 2500 packs of product were delivered • 7.68% maximum CTR banner campaign And the most important, we have created the association between the evening rest at home and Danissimo!
Team members	Sergey Leskov – art-director, Alexey Fedorov - strategic creator, Evgeniya Lebedeva - senior project manager, Maxim Sivokon - project group head, Irina Mirzoeva - account group head, Alina Koltunova - account manager, Grigoriy Seregin – media planner.

http://blessmyentry.com/danissimo_cinema/index_eng.html

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