A. FILM
B. PRESS
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. INTERACTIVE
H. CREATIVE USE OF MEDIA
I. PR-PROJECTS
J. MARKETING SERVICES PROJECTS
K. ADVERTISING CAMPAIGNS
G-01-32. Website-comic “Kryla”
| Agency | Escape Digital Marketing Group |
| Creative head | Lyosha Novikov |
| Author of idea | Escape Digital Marketing Group |
| Product | Chain of fast food restaurants “Kryla” |
| Description | Task: To design an unconventional website for the chain of fast food restaurants “Kryla”. Approach: “Kryla” focuses on young people; and that’s what their slogan tells about: “Fun food”. That is why we decided to create a website which would share even the commonplace information in some entertaining manner. Solution: Website- comic “Kryla” with every menu point illustrated in comic manner to play up the meal name. Each comic contains the so called Easter egg: if a definite zone is hovered a short funny animation is shown. Besides there is a section “Comics” at the website, where short comics about Kryla’s customers and staff are regularly added. We’ve created them exclusively for the brand. In a word all the website content from graphic elements up to texts was being created so that website visitors got amused. kryla.vpsescape.com.ua |
| Team members | Lyosha Novikov - Creative Director Sergey Pushkaryov - Art Director Liza Vnukova – Designer Alexander Nichiporchuk – Designer Anna Launets - Senior Copywriter Anton Pustovoy - Copywriter Elizabeth Vnukova - Designer Anton Pustovoy – Copywriter Dariia Nagornaya - Director Of Web Development Serhiy Malykhin – SMM Director Darya Senkevich-Davidets Director Of Operations/Deputy Ceo Anastasiya Solyanik – Project Manager Nastya Guzovs – Project Manager Maryna Grygorenko - Director of Strategic Planning Natalya Smolovik – Mobile Marketing Manager Tatiana Ishchenko - Director of Media |
