A. FILM
B. PRESS
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. INTERACTIVE
H. CREATIVE USE OF MEDIA
I. PR-PROJECTS
J. MARKETING SERVICES PROJECTS
K. ADVERTISING CAMPAIGNS
G-01-35. Lucky Like
| Agency | Adwatch Isobar |
| Creative head | Denis Eliseev |
| Author of idea | Oleg Palchinskiy |
| Product | development company Donstroy |
| Description | Task: Create a social media buzz around Donstroy — Russian development company. Solution: We launched the website luckylike.donstroy.com, which looked like a huge building with one million windows. Each window had a “Like” button. A special prize, the apartment in Moscow from Donstroy company, was hidden behind one of the window. To win it you should just make a lucky like. Initially, each user had only one attempt. An additional attempt was given for each friend he invited from social networks. Results: Each like, posted in the user's facebook timeline, carried a different message about brand. Thus, Donstroy got about million mentions in the social media, made by real users, with a zero media budget. Kirill Korchagin from Siberia was the guy who made a lucky like and won the apartment in Moscow – thus fulfilled his dreams! |
| Team members | Oleg Palchinskiy – art-director, Dmitriy Gavrikov – designer, Daria Konstantinova – account group head, Alexander Martinov – project manager. |
