A. FILM
B. PRESS
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. INTERACTIVE
H. CREATIVE USE OF MEDIA
I. PR-PROJECTS
J. MARKETING SERVICES PROJECTS
K. ADVERTISING CAMPAIGNS
G-01-36. Brain Mass
| Agency | Instinct |
| Creative head | Roman Firainer/Yaroslav Orlov |
| Author of idea | Maksim Artemenko/Victor Emelyanov |
| Product | BACK TO SCHOOL PROMO |
| Description | Task: To support Back to school promo by inventing promo codes distribution instrument that would allow students to get a discount from electronics retailer M.Video.ru Solution: We created a site where anyone could weight his or her brain by putting head on a keyboard. After the weighing process is completed the user need to share his or her brain weight to get a promocode. Besides that a unique combination of keys pressed by users' heads were extracted to a special Twitter account @massa_mysley Link to the video case: instinct.ru/pr/mvideo/brain/ |
| Team members | Creative Director: Roman Firainer/Yaroslav Orlov Digital Creative Director: Nikolay Fabrika Art director: Victor Emelyanov Copywriter: Maxim Artemenko |
