G-02-01. 1 million Rounds of Applause for Latvian Olympians

Agency	Polis, Gromuls & Svagers
Creative head	Rihards Gromuls
Author of idea	Janis Polis
Product	Latvian Olympic Team
Description	A microsite latvijasveic.lv allowed fans of Latvian London 2012 Olympic Team to praise the Team by applauding directly into their computer microphone where a unique custom coded engine counted each clap from the audio feed and added it to the total. Site also featured arrival time of the medalists in the Riga airport, so fans could go meet them there. In just 3 days 28000 fans from 62 countries applauded more than 2,5 million times, generating over 15 000 mentions in social networks. 3000 people came to greet the Team in airport. Special posters with applause count were designed and presented to the medalists. Project was done by team of 3 in just 1 night and was launched with a single tweet with no media budget.
Team members	Indulis Svagers - Griezis, programmer Janis Polis, copywriter Rihards Gromuls, designer

http://latvijasveic.lv

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