A. FILM
B. PRESS
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. INTERACTIVE
H. CREATIVE USE OF MEDIA
I. PR-PROJECTS
J. MARKETING SERVICES PROJECTS
K. ADVERTISING CAMPAIGNS

G-02-02. Blind

AgencyHungry Boys
Creative headVlad Sitnikov
Author of ideaVlad Sitnikov
ProductСharity fund of social assistance to the blind children of Anna Chapman "The right to smile"
Descriptionobjective: change the perception of blindness
challenge: communicating what it means to be blind
concept
Offer people the chance to experience what being blind is like to themselves
We created a game for people to play while blinded - albeit momentarily - to find what it's like to get around the city
Team membersHUNGRY BOYS // Idea, producing process, design:
Creative director: Vlad Sitnikov
Creator: Daria Mingalieva (ех)
Art director: Alexei Nikolaev
Producer: Nadejda Golubcova
Designer: Hamza Kadyrov
Copyright: Natalia Varguleva