A. FILM
B. PRESS
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. INTERACTIVE
H. CREATIVE USE OF MEDIA
I. PR-PROJECTS
J. MARKETING SERVICES PROJECTS
K. ADVERTISING CAMPAIGNS
G-02-08. My own epitaph
Agency | SLAVA |
Creative head | VICTOR SOKOLOV / DENIS LAPSHINOV |
Author of idea | SLAVA |
Product | Book "Tranches De Mort" (Slices of Death) |
Description | Who would buy a book with 13 stories about death? Those who are bold enough to play with their own death. For them we created a controversial online experience called My-Own-Epitaph. A Facebook application that analyses your profile information and creates your personal epitaph. Not everyone was brave enough to try it. But those who did - immediately got information about the book, the writer and were invited to purchase it |
Team members | Agency Creative directors: Victor Sokolov, Denis Lapshinov Account director: John Mark Fitzpatrick Epitaphs by: Franck Vinchon Photographer: Max Morev Zero Interactive Account Director: Dmitry Petrov Account Manager: Anna Lisovskaya Designer: Lyusja Zorina Flash-programmer: Oleg Pashkovsky Sound designer: Alexander Ananyev Coders: Maxim Gorkun, Pavel Tishkin |