A. FILM
B. PRESS
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. INTERACTIVE
H. CREATIVE USE OF MEDIA
I. PR-PROJECTS
J. MARKETING SERVICES PROJECTS
K. ADVERTISING CAMPAIGNS
G-02-16. New Year Robocraft
| Agency | GRAPE |
| Creative head | Vladimir Garev |
| Author of idea | Denis Bykov |
| Product | GRAPE self-promo project |
| Description | The objective: To create entertaining self-promo project for New Year's holidays. The solution: Right in the middle of the pre-New Year fever we launched an online toy factory by means of a Facebook app. By using our cunstruction kit, users could create a unique model of a toy robot. Users could adjust the design by combining different parts and coloring them in 3D invironment. Large preset range allowed to choose not only body parts, but emotions as well. After sharing the concept, users had to collect votes for their work. The most liked robots were produced with our “UP!” 3D printer. 10 most active users, were invited to the Grape New Year party, and got their robots in a New Year pack. To build awareness we involved agency’s owned media (web-site and social media groups). The project had a huge viral media coverage among marketing specialists and people, employed in advertising industry. |
| Team members | Art-director – Roman Stetskov Producer – Anton Kopylov Video-designer – Sergey Yumakov PR-manager – Arina Svetlitsa |
