A. FILM
B. PRESS
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. INTERACTIVE
H. CREATIVE USE OF MEDIA
I. PR-PROJECTS
J. MARKETING SERVICES PROJECTS
K. ADVERTISING CAMPAIGNS
G-04-03. Car vs Piano
| Agency | BBDO Russia Group |
| Creative head | Luis Tauffer / Andres Vergara |
| Author of idea | Ilya Andreyev |
| Product | Car Insurance |
| Description | To prove how unpredictable accidents are, a 350 KG grand piano was suspended from nine ropes above a car in a Moscow garage for seven days. Twice a day an unforseen daily event could result into one rope being cut. For example: if the temperature in Moscow rose to +21C one rope could be cut. If FC Barcelona advanced to the Champions League Final that same week, another rope would be cut. A growing number of intrigued visitors, eagerly waited for the next rope to be cut-or not through a live broadcast 24/7 on carvspiano.ru To intensify their involvement we also added a live twitter-feed, projecting all their messages instantly on the wall behind the car. We also added a counter, reminding everyone the time left for the next rope to be cut, making sure they wouldn’t miss the dramatic moment. On the 6th day the piano fell down on the car and proving that even if we couldn’t save the world from falling pianos we did make more drivers consider buying our intouch ”no fault” car insurance. |
| Team members | Luis Tauffer - Creative Director Andres Vergara - Creative Director Luis Tauffer - Art Director Andres Vergara - Art Director Lucas Zaiden - Art Director Cloves Menezes - Art Director Polina Zabrodskaya - Copywriter Ilya Andreyev - Digital Creative Ekaterina Smygina - Digital Director Igor Kholopov - Project Manager Alena Aleksandrova - Digital Manager Valery Gorohov - Producer Maria Yakushina - Park Production Producer Andrey Grishin - Park Production Production manager Dmitriy Dobuzhinsky - Park Production General producer Evgeny Borisov - INDEE Interactive Digital Director Alexey Zinchenko - INDEE Interactive Digital Producer Artiom Gelvez Kostenko: Photographer Music Production House: Goudron Music Factory Sound Studio: CM Records |
