A. FILM
B. PRESS
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. INTERACTIVE
H. CREATIVE USE OF MEDIA
I. PR-PROJECTS
J. MARKETING SERVICES PROJECTS
K. ADVERTISING CAMPAIGNS
G-04-02. "Clean Heads" Party
| Agency | ISD Group |
| Creative head | Viktor Shkurba |
| Author of idea | Ivan Siyak |
| Product | NIVEA Anti-dandruff shampoo |
| Description | Problem No matter how diversified the range of anti-dandruff shampoos is, we have never had a real choice, mass-market producers use zinc pyrithione as an active substance, enough effective, but damaging component for the hair appearance. There had been no choice until the NIVEA laboratories had developed an innovative formula which consisted of 3 components that are not only struggling against dandruff and its causes but are also taking care of your hair appearance. How to show the difference in details not comparing the products? Solution The history of the pre-election race between two political parties. The innovators and conservatives. Progressive technologies against archaic methods. We are not saying what is good and what is bad. We are telling that using counting frames in the age of computer technologies is not logical any more. Results 5.5% increase in sales 178,702 unique visitors > 60,000 video views > 4500 likes and share |
| Team members | Art Director — Viktor Shkurba Technical Director — Alexander Savin Designer — Alexander Yaroshenya Lead Developer — Andrei Sergeyev Developer — Alex Nasirov Copywriter — Ivan Siyak Video editing — Egor Tatarenko Account Director — Anna Kumaritova |
