A. FILM
B. PRESS
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. INTERACTIVE
H. CREATIVE USE OF MEDIA
I. PR-PROJECTS
J. MARKETING SERVICES PROJECTS
K. ADVERTISING CAMPAIGNS
G-04-30. Dirol Mystery Silent Club
| Agency | Saatchi & Saatchi Ukraine |
| Creative head | Saatchi & Saatchi Ukraine |
| Author of idea | Saatchi & Saatchi Ukraine |
| Product | Dirol Mystery |
| Description | Every day brands are fighting for consumers’ LIKEs, SHAREs & COMMENTs. But we dared to change this! To support the idea of the launch of a new product Dirol Mystery in Ukraine “Hushh about the taste of new Dirol Mystery or we’ll find you”, we asked our fans to keep their SILENCE for 3 days: NO likes, NO shares, NO comments. With the special application - Silent Club! Those who was able to keep silence for 72 hours – they proved they could keep the secret about the flavor of new Dirol Mystery. And they got an envelope with a surprise! RESULTS: 2000 fans in Facebook and 8000 fans in Vkontakte - for only 1 week! 4000 participants registered in the application, 2.5 million users were covered and more than 1000 of received comments. IT WAS ONE THE MOST SUCCESSFUL AND FAST GROWING CASES AMONG UKRAINIAN SOCIAL NETWORKS PROMO ACTIVITIES. |
| Team members | Saatchi & Saatchi Ukraine |
