A. FILM
B. PRESS
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. INTERACTIVE
H. CREATIVE USE OF MEDIA
I. PR-PROJECTS
J. MARKETING SERVICES PROJECTS
K. ADVERTISING CAMPAIGNS

G-04-36. The warmest present

AgencyMOST Digital Production
Creative headAlexandr Myasoedov
Author of ideaDaniil Filin
ProductTele2
DescriptionWe were asked to congratulate Tele2 subscribers on the New Year in a way that would be both simple and really efficient. Of course, the best gift is something that you do not have but that would like to have. We have developed a website where anyone could create his own sweater design and than ask his friends to vote for it through social networks. Everyday the person who scored the highest number of likes got a unique knitted sweater designed by himself!
Team membersVladimir Ermolaev