A. FILM
B. PRESS
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. INTERACTIVE
H. CREATIVE USE OF MEDIA
I. PR-PROJECTS
J. MARKETING SERVICES PROJECTS
K. ADVERTISING CAMPAIGNS
G-04-37. Pepsi Retro
| Agency | Aimbulance |
| Creative head | Vladimir Smirnov |
| Author of idea | Vladimir Smirnov |
| Product | Pepsi |
| Description | It has been just over three decades since the legendary drink Pepsi-cola, a symbol of freedom and a unique lifestyle, appeared on the Ukrainian market. At the end of 2012, the original Pepsi bottle made a comeback straight from the 1980’s. We wanted to tell the modern generation about this time in history and also give a little dose of nostalgia for the older people, so we picked the trendiest things and events that took place during the 80's and placed them all in our Pepsi Time Machine. It has been over 30 years and Pepsi is still with us during the most thrilling and epic moments of today. Because awesome things never go out of style. |
| Team members | Roman Gavrysh, Strategic Director; Vladimir Smirnov, Creative Director; Lana Barabanova, Creative producer; Denis Rostolopa, Art Designer; Anna Novozhilovа, Copywriter; Dima Silantiev, Senior Designer; Inna Makoterskaya, Account; Youshido, Technical Team |
