A. FILM
B. PRESS
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. INTERACTIVE
H. CREATIVE USE OF MEDIA
I. PR-PROJECTS
J. MARKETING SERVICES PROJECTS
K. ADVERTISING CAMPAIGNS
G-04-39. Pepsi Likerzzz
| Agency | Aimbulance |
| Creative head | Vladimir Smirnov |
| Author of idea | Vladimir Smirnov |
| Product | Pepsi |
| Description | We noticed that youth distinguish themselves and their peers primarily by their cultural surrounding and common preferences. So, we decided to give them an opportunity to express their individuality based on their likes and passions. That is the main idea of Pepsi Likerzzz – self-expression and demonstration of own interests, hobbies and style to interesting, enthusiastic and stylish youngsters around. We've created a platform where these things became possible. We've got an interactive data map of Ukrainian youngster interests, geography, styles, music preferences based on liker's profiles, and rewarded participants simply for being themselves. |
| Team members | Roman Havrysh, Strategic Director; Vladimir Smirnov, Creative Director; Youshido, Technical Team; Anna Novozhilova, Copywriter; Dima Silantiev, Senior Designer; Inna Makoterskaya, Account |
