A. FILM
B. PRESS
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. INTERACTIVE
H. CREATIVE USE OF MEDIA
I. PR-PROJECTS
J. MARKETING SERVICES PROJECTS
K. ADVERTISING CAMPAIGNS
G-04-40. Academy of videoblogging by Clearasil
| Agency | GRAPE |
| Creative head | Vladimir Garev |
| Author of idea | Maryam Akhunova feat. Artem Tsaregorodtsev |
| Product | Skin care products Clearasil |
| Description | We picked up the trend of the video blogging popularity in Russia and decided to give everyone a chance to prove themselves and become a star in this genre. Luck rarely issues a trump for the millions of views, so formula of success is necessary in this case. But where to get it? Popular Russian Youtube-stars from CarambaTV know the exact answer. We have prepared an interactive video course, teaching the basics of videoblogging. How to find your image and pick up a theme? How to write an interesting script, shot and mount a video? How to make audience go nuts and to go nuts from fame — all the secrets of online popularity have been disclosed. Each lesson is followed by homework. Upon completion of training, autor of the most original, interesting and crazy video blog got his own channel on YouTube, support of trending videobloggers and was spotted in the Caramba TV project. |
| Team members | GRAPE Creative strategist – Nika Glazunova Art director – Albert Patrashku Account director – Elena Moiseyeva Project manager – Anna Lavlinskaya Social media manager – Victoria Chachelova CarambaTV CEO – Nikita Zeltzer Producer – Mikhail Orolov Executive producer – Anna Churakova Project manager – Denis Konstantinov Creative director – Alexander Kletsov Director – Peter Sivak Editor – Dmitry Ivanov Havas Media group head – Olive Tatyana Senior digital planner – Maxim Yermolaev Senior media planner – Devyatilova Kira |
