A. FILM
B. PRESS
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. INTERACTIVE
H. CREATIVE USE OF MEDIA
I. PR-PROJECTS
J. MARKETING SERVICES PROJECTS
K. ADVERTISING CAMPAIGNS
G-04-45. Tasty bedtime fairy tale
| Agency | Adwatch Isobar |
| Creative head | Denis Eliseev |
| Author of idea | Andrey Tron, Alexey Fedorov |
| Product | children's dairy product Rastishka Kefir |
| Description | PROBLEM: Life goes fast, especially in big cities like Moscow. People who work in this crazy rhythm don’t have enough time to spend even with their own kids. While parents are obsessed with traffic jams, meetings and office buzz, children are taken care by mass culture: TV and computer games have replaced live family communication. SOLUTION: Rastishka Kefir is a product that provides a sterling growth and development for kids and is recommended to use before sleep. To help parents and kids spend more time together we’ve launched a service that provides a healthy family communication. At the brand website parents could order the Rastishka Kefir delivery for their kid. While the courier was on his way parents were reading special bedtime fairytales that were published at the site. Every story could have been tailored, with change of heroes, location and the plot. |
| Team members | Denis Eliseev – creative director, Andrey Tron – senior art-director, Alexey Fedorov – creator, Dmitry Gavrikov - designer, Kuzmenko Vladimir - illustrator, Daria Chuiko – project manager, Puchkov Evgeniy – account manager, Oleg Borychev – editor. |
