A. FILM

B. PRESS

C. OUTDOOR

C-2. Soft drinks

C-3. Alcoholic and low alcoholic beverages

C-4. Goods and services for the home

C-5. Home furnishing & appliance

C-6. Audio, video equipment, electronics, office equipment

C-7. Health & Beauty

C-8. Fashion and other consumer goods

C-9. Vehicles and transport services, car

C-10. Tourism and travel, entertainment, culture and sport

C-11. Consumer & retail services

C-12. Communication products & services

C-13. Financial& Business services

C-14. Self promo of advertising agencies and media

C-15. Corporate & image-building ads

C-16. Social advertising and charity

C-17. Different types of non-standard advertising out of home

C-18. Digital outdoor (interactive posters, etc)

D. RADIO

D-1. Food & Beverage

D-2. Manufactured goods

D-4. Self promo of advertising agencies and media

D-5. Social advertising and charity

DC-1. Copywriting, art writer

DC-2. Music and sound design

DC-3. Actor (announcer) work

E. FILM CRAFT

E-1. Production

E-5. Copywriting

E-6. Music and sound design

E-7. Special effects and computer graphics

E-9. Acting / Dialogue or monologue

F. DESIGN

F-1. Corporate Identity

F-3. Posters and billboards

F-4. Postcard, brochure, booklet

F-5. Multipage publications

F-6. Illustration, including magazine cover

F-7. DM-materials and original business gifts

F-8. Packaging Design

F-9. Design in an urban environment, design of stands and interiors

F-10. POS-design and materials

F-11. Design websites and banners

G. INTERACTIVE

G-1. Commercial sites

G-2. Non-profit Internet projects

G-4. Online Campaign

G-5. Viral campaign

G-6. Other interactive communication tools

G-7. Interactive craft: design

G-8. Interactive craft: copywriting

G-9. Interactive craft: video/audio

H. CREATIVE USE OF MEDIA

H-1. Media solution for TV, radio, cinema

H-2. Media solution for print media, transportation, outdoor advertising

H-3. Digital media solution

H-4. Special events, sponsorships, promotions

H-5. Non-traditional and ambient media

H-6. An integrated media campaign

I. PR-PROJECTS

I-1. Marketing PR

I-2. Corporate PR

I-3. Social and Political PR

I-4. Digital PR

I-5. Non-traditional PR-projects

I-6. Crisis PR-projects

J. MARKETING SERVICES PROJECTS

J-1. Promotional campaign

J-2. Event Marketing

J-3. Internal/corporate events

J-4. DM-communication

J-5. Integrated campaigns with the use of marketing services

K. ADVERTISING CAMPAIGNS

K-1. Complex advertising campaigns and programs

K-2. Advertising series

G-04-46. Freedom from fears with Kaspersky CRYSTAL


Agency	DR.JUNG
Creative head	Vadim Igonin
Author of idea	Dr.JUNG
Product	Kaspersky CRYSTAL
Description	For the updated version of Kaspersky CRYSTAL software suite, an unconventional advertising campaign was developed by Dr.JUNG agency. At pages of the promo-site a charismatic psychoanalyst argues that many nervous disorders can be cured with the help of Kaspersky CRYSTAL. This thesis is proved by successful case stories: a series of videos, which narrate about patients who get rid of their hang-ups and reach harmony with the help of the psychoanalyst. Each of the major advantages of the product is revealed by a separate video, and each patient resembles some celebrity. Кейс youtu.be/6Lp-FmkXqQE Видео-ролики: youtu.be/8bHiFiDwhF0 youtu.be/3EOpIOU_Dkg youtu.be/5NkRI43ml0w
Team members	Art direction: Nazir Khasavov Project management: Elena Kasarina, Ksenia Anikeeva, Alexandra Puzatova Copywriter Slava Malakhov Director – Anton Zemlyakov Video-production: Mikhail Konovalov Design: Sonya Bolshakova Programming: Alexey Kazakov

http://home-safety.idefa.ru/

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