A. FILM
B. PRESS
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. INTERACTIVE
H. CREATIVE USE OF MEDIA
I. PR-PROJECTS
J. MARKETING SERVICES PROJECTS
K. ADVERTISING CAMPAIGNS
G-05-07. Culture is back to the Culture park
| Agency | SLAVA |
| Creative head | VICTOR SOKOLOV / DENIS LAPSHINOV |
| Author of idea | SLAVA |
| Product | BookMarket Book Festival |
| Description | Bookmarket is an annual book fair and cultural event that takes place each year in a different part of Moscow. We were assigned to develop the advertising campaign & brand identity for the event. In takes place in Gorky Park otherwise known as the “Park of Culture” – a huge park that in recent times has been associated with former paratroopers who come to the park to celebrate the public holiday dedicated to them. And believe us – this celebration is anything but cultured. This context helped us to come up with the idea that with the Bookmarket book fair, culture will be returned to the “Park of Culture”. To deliver it we took real paratroopers and asked them to read Boris Pasternak’s beautiful poem. The resulting film and print material were used to promote the book fare online and in print media |
| Team members | Agency Creative directors: Victor Sokolov, Denis Lapshinov Account director: John Mark Fitzpatrick Producer: Asja Bachelis Production Director / DOP: Gohan Gavrilin Editor: Maria Lichacheva Photographer: Max Morev Sound recordist: Oxana Demidova Tatoo-designer: Sveta Sebyakina Goudron Music Factory Sound producer: Pavel Voloshin Composer: Pavel Maximov |
