A. FILM
B. PRESS
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. INTERACTIVE
H. CREATIVE USE OF MEDIA
I. PR-PROJECTS
J. MARKETING SERVICES PROJECTS
K. ADVERTISING CAMPAIGNS
G-05-06. Sushi delivery hires F1 racers
| Agency | SLAVA |
| Creative head | VICTOR SOKOLOV / DENIS LAPSHINOV |
| Author of idea | SLAVA |
| Product | Xarakiri Sushi Delivery |
| Description | Xarakiri is a sushi delivery chain operating in two eastern cites of Russia: Novosibirsk and Ekaterinburg. The point of difference for Xarakiri is its really fast delivery, a significant feat given the conditions in those cities, especially in winter. Xarakiri delivers sushi so fast that its motto is “45 minutes or for free”. To deliver this message we offered the vacant position of delivery trainee to the fastest people in the world – Formula 1 stars. Three video job-offers were released on the Internet, put on the walls of the Formula 1 racers and spread over social networks. Will they take on the challenge put before them? |
| Team members | Agency Creative directors: Victor Sokolov, Denis Lapshinov Account director: John Mark Fitzpatrick Account manager: Delia Gemma Hype Production Producers: Ilya Stewart, Murad Osmann DOP: Michael Kelim Animation: Igor Sandimirov Goudron Music Factory Sound producer: Pavel Voloshin, Timur Alexeev Composer: Pavel Maximov |
