A. FILM
B. PRESS
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. INTERACTIVE
H. CREATIVE USE OF MEDIA
I. PR-PROJECTS
J. MARKETING SERVICES PROJECTS
K. ADVERTISING CAMPAIGNS
G-05-05. smart Santa’s Car
| Agency | Escape Digital Marketing Group |
| Creative head | Lyosha Novikov |
| Author of idea | Escape Digital Marketing Group |
| Product | smart |
| Description | We’ve knitted a warm sweater and a cap for our smart car ForTwo, and it has been used almost 20 kg of wool. Then this smart was sent to the Carpathian Mountains to visit the off-road vehicle festival by UkrAuto. After the festival, smart ForTwo returned to Kyiv and attended the shopping center. • Number of people who visited smart Santa zone - 5.5000 per day (during the placement period of 14 calendar days) • The number of people who were interested in performance cars and received pieces of advice from the consultant (dressed- up like Santa Claus) - 350-400 people. • Visitors, who got pictures of the car or with it- 500. • The ratio of M/F users - 40%/60% Our German colleagues liked our Santa Mobil so much that they published it on a global brand Facebook page as a post and a cover photo. More than 9 local brand communities (Portugal, Romania, Spain, Netherlands, Italy, Canada, Argentina and Serbia) shared this photo on their pages. And smart got: 4 796 - Talking About 12 320 - Likes 2 778 - Shares |
| Team members | Darya Senkevich-Davidets, Client Service and New Business Director Lyosha Novikov, Creative Director Oksana Kostenko, account-manager Anna Launets, Senior copywriter Misha Semin - art-director Serhiy Malykhin - SMM Director Daniel Shekhovtsov, SMM-manager |
