A. FILM
B. PRESS
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. INTERACTIVE
H. CREATIVE USE OF MEDIA
I. PR-PROJECTS
J. MARKETING SERVICES PROJECTS
K. ADVERTISING CAMPAIGNS
G-06-15. Stella Artois Quiz
Agency | Optimum Media OMD Ukraine |
Creative head | Vladimir Gerneshii |
Author of idea | Vladimir Gerneshii |
Product | Beer |
Description | BRIEF: Generate as much new Stella Artois fans as possible Visualize the connection between Stella Artois and cinematography Unite movie experts and people who like cinema on brand social platform SOLUTION: Create an engaging app relevant to brand & its image able to generate users & develop smart communication IDEA: Point-and-guess application, where users are to find & name famous movies. The faster – the better Activation consisted of several stages, each placed in different location Link: awards.digitalua.com.ua/Stella_Artois_Quiz_app_OMD/ |
Team members | Vladimir Gerneshii - Creative Director Konstantin Mikhailov - Art Director Bogdan Bondarchuk - Copywriter |