A. FILM
B. PRESS
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. INTERACTIVE
H. CREATIVE USE OF MEDIA
I. PR-PROJECTS
J. MARKETING SERVICES PROJECTS
K. ADVERTISING CAMPAIGNS

G-06-15. Stella Artois Quiz

AgencyOptimum Media OMD Ukraine
Creative headVladimir Gerneshii
Author of ideaVladimir Gerneshii
ProductBeer
DescriptionBRIEF:
Generate as much new Stella Artois fans as possible
Visualize the connection between Stella Artois and cinematography
Unite movie experts and people who like cinema on brand social platform

SOLUTION:
Create an engaging app relevant to brand & its image able to generate users & develop smart communication

IDEA:
Point-and-guess application, where users are to find & name famous movies. The faster – the better
Activation consisted of several stages, each placed in different location

Link: awards.digitalua.com.ua/Stella_Artois_Quiz_app_OMD/
Team membersVladimir Gerneshii - Creative Director
Konstantin Mikhailov - Art Director
Bogdan Bondarchuk - Copywriter