A. FILM
B. PRESS
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. INTERACTIVE
H. CREATIVE USE OF MEDIA
I. PR-PROJECTS
J. MARKETING SERVICES PROJECTS
K. ADVERTISING CAMPAIGNS
G-06-14. Dull chart
| Agency | Cheil Russia |
| Creative head | Kirill Soloviov |
| Author of idea | Maxim Kayumi |
| Product | Samsung La'Fleur smartphones |
| Description | The challenge: To announce a launch of Samsung La’Fleur smartphones new series created specifically for women. To extend a brand message “Samsung La’Fleur is one of the best gifts for women” in Internet The idea : In St. Valentine day and on 8th of March (traditional women’s day in Russia) men makes presents for their lovely ones. But do women appreciate all of them? We are not sure. That’s the reason to find out what does it mean “dull presents”. We launched an application “Dull chart” in social networks Vkontakte and Facebook. We asked users to propose their ideas of dull presents. The most interesting ideas had been provided with illustrations instantly created by us, while the winners had been selected via voting. The winner gets Samsung La’Fleur, a really valuable present, every week. Thousands of participants had been sharing their ideas and voting for the best ones. |
| Team members | Art Director: Ksenia Sapunova Copywriter: Maxim Kayumi Project Manager: Dmitry Scherbakov Production: Zero Interactive |
