A. FILM
B. PRESS
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. INTERACTIVE
H. CREATIVE USE OF MEDIA
I. PR-PROJECTS
J. MARKETING SERVICES PROJECTS
K. ADVERTISING CAMPAIGNS
G-06-31. McDonald’s Coffee Festive Campaign
Agency | Optimum Media OMD Ukraine |
Creative head | Vladimir Gerneshii |
Author of idea | Vladimir Gerneshii |
Product | Coffee |
Description | BRIEF: Convince audience that McDonald’s serves fresh coffee of highest quality Engage visitors with festive coffee atmosphere in McDonald’s restaurants SOLUTION: Let users share coffee & their holiday joy just like that to celebrate Christmas & New Year’s Eve together with McDonald’s IDEA: Digital to offline campaign that offers users to “suspend” coffee for complete strangers and thus share their warmth in winter Campaign was built around a fairy tale of coffee production |
Team members | Vladimir Gerneshii - Creative Director Konstantin Mikhailov - Art Director Bogdan Bondarchuk - Copywriter |