A. FILM
B. PRESS
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. INTERACTIVE
H. CREATIVE USE OF MEDIA
I. PR-PROJECTS
J. MARKETING SERVICES PROJECTS
K. ADVERTISING CAMPAIGNS

G-06-31. McDonald’s Coffee Festive Campaign

AgencyOptimum Media OMD Ukraine
Creative headVladimir Gerneshii
Author of ideaVladimir Gerneshii
ProductCoffee
DescriptionBRIEF:
Convince audience that McDonald’s serves fresh coffee of highest quality
Engage visitors with festive coffee atmosphere in McDonald’s restaurants

SOLUTION:
Let users share coffee & their holiday joy just like that to celebrate Christmas & New Year’s Eve together with McDonald’s

IDEA:
Digital to offline campaign that offers users to “suspend” coffee for complete strangers and thus share their warmth in winter
Campaign was built around a fairy tale of coffee production
Team membersVladimir Gerneshii - Creative Director
Konstantin Mikhailov - Art Director
Bogdan Bondarchuk - Copywriter