A. FILM
B. PRESS
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. INTERACTIVE
H. CREATIVE USE OF MEDIA
I. PR-PROJECTS
J. MARKETING SERVICES PROJECTS
K. ADVERTISING CAMPAIGNS
G-06-39. Survive All Year Long: now with a shovel
Agency | Liquid7 Digital Content House |
Creative head | Associated Creative Director: Anna Menshikova |
Author of idea | Liquid7 |
Product | Agency self-promo |
Description | To stand out from the New Year agencies-clients congratulations clutter, we decided to leverage the hysteria around End of the World expected a week before. So we developed a campaign ensuring our clients would be alive and kicking if EOW would happen. We presented them with a superb survival tool – a professional shovel – and an on-line manual how to live next 12 month using it for post-apocalyptic purposes. And when the EOW failed to happen as usual, we came back to our clients, now presenting them with Survivor T-shirt and our New Year greetings. |
Team members | Art Director: Artyom Tsymbal Copywriters: Dima Kishka, Konstantin Chekanov |