A. FILM
B. PRESS
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. INTERACTIVE
H. CREATIVE USE OF MEDIA
I. PR-PROJECTS
J. MARKETING SERVICES PROJECTS
K. ADVERTISING CAMPAIGNS
G-07-05. Lvivske Beer, “Christmas Crib”
| Agency | Digital marketing agency "СОХО" |
| Creative head | Yurii Babich |
| Author of idea | COXO Team |
| Product | Beer “Lvivske Rizdvyane” |
| Description | "Christmas is a time full of magic, fairytales and festive. This is the time when dreams come true, when even the most die-hard cynics start believing in miracles. Families gather all together to honored treats and fun, and all guests are welcome and treated good! Specially for such cases an exclusive beer was created - "Lvіvske Rіzdvyane" - with a taste of the holiday" Idea: Creating a colorfull interactive project, which immerses the user in the magical atmosphere of Christmas night in a fantastic Lviv. A traditional Christmas in Ukraine, it is, of course, the nativity scene, Christmas Crib, or “Vertep” Objective was to built strong association among target audience that Christmas = Lviv, and “Lvivske Rizdvyane” gives everyone magic spirit of Christmas Solution: creation of a Christmas creche-site with animated Christmas stories and game "Christmas beer recipe" for the brand page in facebook. In order to best convey the atmosphere of the puppet theater, scene, scenery and characters were all hand-made and then captured. After that, the footage was animated and integrated into the site and the game. |
| Team members | Art-director: Max Rybalko 3D Artist & animator Alexander Safonov Production director: Anastasiya Tretyakova |
