A. FILM
B. PRESS
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. INTERACTIVE
H. CREATIVE USE OF MEDIA
I. PR-PROJECTS
J. MARKETING SERVICES PROJECTS
K. ADVERTISING CAMPAIGNS
G-08-11. "Clean Heads" Party
| Agency | ISD Group |
| Creative head | Viktor Shkurba |
| Author of idea | Ivan Siyak |
| Product | NIVEA Anti-dandruff shampoo |
| Description | Who likes to read the endless text sheets? Especially when it's anti-dandruff shampoo description? Well we definitely don't. That is why we have decided to to look on the shampoo choosing process through a political struggle. NIVEA Shampoos innovative formula is represented by Innovators Party opposite to the competitors with the Conservative approach. We have created the vivid images of two political forces and had done two real propaganda campaign on the Internet. Everything is real: the two candidates with their banners, promises, promo videos, sites and accounts on Social Networks. Mimicking a real political agitation, we informed the benefits of the product. The sales increased by 5,5%. Great result for a new party! |
| Team members | Art Director — Viktor Shkurba Technical Director — Alexander Savin Designer — Alexander Yaroshenya Lead Developer — Andrei Sergeyev Developer — Alex Nasirov Copywriter — Ivan Siyak Video editing — Egor Tatarenko Account Director — Anna Kumaritova |
