A. FILM
B. PRESS
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. INTERACTIVE
H. CREATIVE USE OF MEDIA
I. PR-PROJECTS
J. MARKETING SERVICES PROJECTS
K. ADVERTISING CAMPAIGNS
H-02-03. COW MARKETING
| Agency | Red Pepper |
| Creative head | Danil Golovanov |
| Author of idea | Danil Golovanov |
| Product | Stek-bar Zhadina-Govyadina |
| Description | The objective of campaign was to make low-budget promo for the steak house, that was situated in the neighbourhood of Ekaterinburg. The target audience of the restaurant lives in the neighbourhood around. So we decided to use only one billboard, but make it very attractive and place a real cow beside it. With a very small budget of renting 1 billboard and 1 animal, we created a great newsbreak and raised interest in the restaurant through the target audience. After that we made outdoor and prints with a message "Do not worry, we use only 100% Argentinian meat". Results: We had more than 250 000 of active contacts on the street. More than 30 publications in local mass media and blogs. Traffic to the restaurant increased for 17%. |
| Team members | Nikita Harisov, Creative Director Irina Korotich, Art Director Ivan Sosnin, Copywriter Evgeny Harchenko, Video production Olga Burlakova, Event director |
