H-03-15. Cornetto. A cone full of ideas for lovers

Agency	GRAPE
Creative head	Evgeniya Korneeva
Author of idea	Artem Tsaregorodtsev
Product	Cornetto ice cream
Description	Cornetto.ru is the constant online platform helping youth to solve very important problem – what you can do with your darling except viewing of movies and sex. How the branded resource about love can take youth's trust? The first – to find the correct tonality: there are no sentimentality and gravity, but nevertheless – it is romantic. The second – an actual format of the content: video lessons with the most burning topics, 24 episodes from the best stendapers of the country about love and relationship, a bright editorial content. The third – involving activities: competitions, online support BTL-activations, Love-Quests, etc. We not only have launched a new brand for the market — this summer the plan on sales of Cornetto ice cream was exceeded for 17%!
Team members	Account director – Sevryukov Alexander Project managers – Dasha Podenok, Oleg Kubyshkin, Denis Parshin Art directors – Sascha Stogov, Roman Stetskov, Albert Patrashku Programming – Vasya Polyakov, Rasheed Galimov

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